7 Types of 2D Animation Videos to Promote Your Brand

Hey! Have you ever thought about how these classic characters come to life on screen? Well, this is the magic of 2D animation. So, it is a technique that is used to animate characters and objects in a two-dimensional space. It is a dynamic and engaging medium for creators to express themselves as it allows artists to experiment with multiple types of 2D animation styles and methods. 

Its versatility along with its ability to express emotions and engaging storytelling, makes 2D animation not only a powerful tool for creating cartoons but also for promoting a brand’s products or services. That’s why in this blog, we are going to look into different types of 2D animation and their distinctive features. So that, by the end you can pick which type of animation is perfect for your brand.

1. Traditional 2D Vector animation

Traditional 2D vector animation is a technique where hand-drawn animations are combined with computer animations. Vector animation creates animations that are crisp, high-quality and look good on any screen size. Each aspect of the drawing, including the background and the characters, can be controlled using the vectors. Also, this method is well known for producing realistic and smooth motion effects.

2. Whiteboard animation

Whiteboard animation is mainly used to explain complex topics in a visually engaging and easy-to-understand way. In this animation style concepts are explained in a way that creates an illusion of drawing being hand-crafted on a whiteboard along with a voiceover. The main objective here is to explain the concept rather than high-quality animation. This type of 2D animation video is mostly used for explainer videos, educational content or marketing presentations.

3. Kinetic typography

Kinetic animation or motion typography is a type of 2D animation that is used to animate written text in a colourful, creative and engaging way by editing font size, colour, shapes, and rotations. There are multiple tools such as Adobe After Effects or Apple Motion that animators use to create this style of animation. This can be used to point out or open to the upcoming segment of content, which needs to have its style.

4. Infographic videos

Infographic videos are a combination of animation, narration and sound effects with charts, graphs and visuals from traditional infographics. This type of video is used to share statistics, facts, and numbers while grabbing user attention. Infographic videos can explain complex concepts step by step, especially complex data or processes, with visuals or motions making it easier to understand for the audience. This style can also be used for corporate videos to showcase data and achievements.

5. Frame-by-frame animation

Frame-by-frame animation is one of the most classic styles of animation. In this animation process, the animator draws each frame of animation individually and overlaps them one by one to create an effect of movement. Animators mostly use peg bars and in-between techniques to maintain consistency throughout the animation video. Although Frame-by-frame animation can be time-consuming and expensive to create because of its huge numbers of required frames, still because of its unique style many brands are using this to create engaging promo videos. 

6. Cutout Animation

Cutout Animation is another type of 2D animation where the artist creates characters by using precuts characters and cutouts. In this style of animation, characters are mostly made from paper, cardboard, or photos and then to create the movement effect, the layers are overlapped. It is often used to create specific scenes to add a charm of texture. This animation style can be used for promo videos or entertaining cartoons. 

7. Stop-motion Animation

Stop-motion animation is a traditional animation technique that is still being used by many brands, to create engaging content to stand out from the crowd. In this style, every tiny movement is captured by a camera, and when seen in order, it appears to come to life. In this genre of 2d animation, there are different types of styles available such as; claymation, pixilation etc. This style of animation can make your brand more relatable and approachable towards your audience because of its unique style and texture.

Conclusion

From traditional hand-drawn animations to stop-motion animation, various types of 2D animations can create high-quality engaging videos. Each of these techniques has its style and strength, such as; cut-out animation creating unique aesthetics. So, no matter which type of 2D animation video you choose, it can capture the attention of your audience and transform your ideas into life. 

Moreover, TwinToons Animation Studio can assist you in creating an innovative, high-quality animation video that will make it simple for you to connect with viewers all around the world. For a free inquiry, reach us by phone at (+91) 9007588800, via WhatsApp, or by email at info@twintoonsanimationstudio.com.